Our story
Built for sellers who run the numbers .
SellerPulse exists to give independent sellers the same financial visibility and operational intelligence that large enterprise sellers spend hundreds of thousands of dollars a year to build internally.
About us
The company behind the product
CASHSMITH L.L.C-FZ
Meydan Free Zone, Dubai, United Arab Emirates
SellerPulse is operated by CASHSMITH L.L.C-FZ, incorporated at Meydan Free Zone, Dubai, United Arab Emirates. We build SellerPulse as our software product for multi-channel e-commerce sellers who need accounting, analytics, and operations tooling in one place — connecting marketplaces like Amazon, Etsy, TikTok Shop, and Whatnot to QuickBooks Online and Xero.
Selling across marketplaces is harder than the numbers suggest. Fees compound, reimbursements get missed, advertising spend leaks, inventory gets stranded, and most sellers run their business on spreadsheets and gut feel. The data exists — inside Seller Central, the Selling Partner API, monthly statements, and a dozen other exports — it's just scattered across a hundred reports.
SellerPulse pulls all of it into one platform and turns it into balanced double-entry books, one-click reconciliation, and answers you can act on — so you can focus on growing the business, not chasing receipts.
What we believe
Four principles, no compromises.
Data should be transparent
Every fee, every refund, every advertising dollar should be traceable to the product, the order, and the day.
Automation should serve the seller
AI and automation amplify human judgment — they don't replace it. We default to read-only access; we make recommendations, and you approve the action.
Privacy is non-negotiable
Your seller data is yours. We never sell it, we never use it to train models, and we never share it with third parties for anything outside delivering our Service to you.
Pricing should be predictable
No surprise usage fees. No commission on your sales. Simple monthly subscriptions that scale with the value we deliver.
The platform today
Built, operational, in production.
SellerPulse pushes balanced double-entry journals from Amazon into QuickBooks Online and Xero, reconciles payouts against bank transactions, and answers questions about your seller data with an AI advisor that cites real SKUs and real margins. Multi-channel connectors for TikTok Shop and Etsy are built and waiting on platform approval.
12
Amazon marketplaces live
2
Bookkeeping destinations live
AES-256
Per-data-class encryption
100%
Your data, your rules
SellerPulse is a product of CASHSMITH L.L.C-FZ, registered in the United Arab Emirates. We are an independent technology provider — not affiliated with, endorsed by, or sponsored by Amazon.com, Inc. or its affiliates.
Amazon, the Amazon logo, and all related marks are trademarks of Amazon.com, Inc. or its affiliates.
Get in touch
Questions, feedback, partnership ideas? We respond within one business day.